It’s not often that you get to work with two of the most renowned names operating within their respective fields but recently we were able to do just that.
Known for their use of high profile artists (previously, they have worked with the likes of Marc Newson and David Lynch), French champagne house Dom Pérignon have recently teamed up with American Neo Pop artist, Jeff Koons, to create a limited edition sculpture to showcase their 2003 Vintage Rosé. The result is a metallic hot-pink replication of Koons infamous Balloon Venus, a 1.27m high sculpture inspired by the prehistoric Venus of Willendorf statue that is considered by many to be an early icon for a fertility goddess and one of the oldest symbols of feminine beauty in Europe. The re-envisioned artwork literally embodies the bottle, opening up to reveal the delicious rosé nestled inside. Almost like a delicious pink Transformer!
Our job in helping launch the collaboration was to create a limited edition postcard that was distributed to VIP clients and patrons. On one side, the postcard depicted the Balloon Venus (which sells for a sweet US$20,000 should you be interested in investing) and on the other, the artist himself interacting with the work. To capture the impact of the sculpture, we used a matte black laminate for the background and the image of the sculpture was then embellished with a shiny spot varnish. In keeping with the rosé theme, hot pink foiling was used for the text heading and Dom Pérignon logo.
We loved taking part in the project – and not only because we are all avid fans of the odd bottle of Dom and secretly wish to own a Koons or two but because it is not often you get to participate in a project with luminaries of taste and design.