The ultimate coffee table book for the modern dad

Most of you will know this year saw Daddy’s Home premier in Australia – the comedy flick starring Will Ferrell and Mark Wahlberg. We were approached by Bang PR to create a memorable coffee table book to promote  the movie’s launch. We designed a series of humourous pages to share some of the more amusing things that make dads… well dads.

A combination of collage and illustration was used to create a storybook feel, taking the reader on a visual journey through themes like dad jokes, dad fashion, and of course dadvice. The result was a light-hearted, colourful book that we have no doubt will amuse the masses and resonate with today’s new-age dads. The content was also converted to sharable memes for promotion on social media.