The importance of responsive web design

Responsive websites are a great way of providing a user-friendly experience and minimum resizing and panning, regardless of your device.

For the Another Colour website, the large scale images and multiple columns of content were set up as percentages of the screen size, as opposed to giving them fixed pixel dimensions. The benefit in this setup is that if viewing the page on an iPhone for example, large images would scale down proportionally to fit the screen, and the columns of text would be reduced to fit nicely.

Here’s our top 5 reasons for taking the responsive plunge…

1. A better user experience

Your website design can no longer take a ‘one size fits all’ approach. A page you’ve designed to suit a desktop is going to require a set of reading glasses and lots of swiping and zooming to be legible on your iPhone. A responsive website’s flexible grid system means that regardless of the type of device you are using, navigating will still be a cinch.

2. Nobody likes waiting

Packing your website design with loads of high resolution, large scale images might seem like a good idea at the time, but your mobile users will be cursing (and leaving) your page in a hurry if they’re faced with slow loading times.

3. Responsive design is great for SEO

The good folks at Google are big fans of responsive websites too. With responsive websites, each permutation of your design shares the same URL. In the old days of creating a unique mobile website, in addition to your desktop website, the two pages would be given separate url addresses, and your search engine performance would take a hit as a result.

4. Switch between portrait and landscape with ease

Thanks to the fluid grid systems common in responsive design, switching up the aspect of your tablet or smartphone will present you with a design optimised to the way you are viewing it.

5. Save money

While you may invest significantly on your initial responsive website design, once published, you will only need to maintain the one page. This is far more cost effective than having to update various versions of the same website, for different devices. It’s a no-brainer.